Domains

Alliances and channels: partnering with other companies enables extending your technology stack, your R&D, product team, as well as the business functions of your company. Partners can help you market, sell, resell, refer, acting as channels for your sales organization. Partners can also act as front line support for first calls and contacts, level 1, or more advanced servicing for post sale, pre-sale and implementation.
Enterprise software: businesses rely every day more on computerized technology. Software is eating the world. Everything is becoming an app. The divide between non-technical businesses and technology companies is closing. We help businesses, investment banks and strategy consultancies make sense of technologies in Customer Relationship Management, Content Delivery Networks, Content Management Systems, Databases and Application Platforms.
Open Source: from working at and with the world’s leading open source companies we help you fine tune your product and distribution strategy from first release to becoming the next Automattic or MySQL.
SEO: blend the unique insights of strategy and practical implementation techniques that we test, refine and update. Ethical SEO puts the customer first and works backwards to give them the content they want and the paths to discover it.
WordPress: the platform that powers 20% of the Internet crosses the boundaries of the consumer and corporate web. Making a WordPress site fast, reliable and tuned for SEO brings anyone, personal or professional, a measurable advantage in connecting with customers.
Freemium business models: products with low marginal costs of production and distribution tend to use advanced pricing strategies, one of them being the product at a zero price. Known as the freemium model, pricing at zero requires careful consideration in building a long-term, sustainable and powerful free-paid plan that customers love and that your sales team, investors and community also love as time goes.
Multi-sided platform business models: used instead of freemium or in combination, multi-sided markets are everywhere. Credit card companies, shopping malls, software application platforms or marketplaces, search engines, social networks all use two-sided or three-sided markets. We help you identify the network effects, the engines of growth of two-sided markets, and learn from what successful companies serve multiple constituents at a time.